Privacy and Data Protection Policy

We are Williams–Sonoma UK Limited, 100 New Bridge Street, London, EC4V 6JA, (company number 6046235), a subsidiary of Williams–Sonoma, Inc. Williams–Sonoma, Inc, and its subsidiaries own and operate under one or more of the brands west elm®, Williams–Sonoma®, Pottery Barn®, pottery barn kids® ("Williams–Sonoma, Inc. Brands").

We are committed to respecting your privacy and recognise the need to protect and manage information you share with us securely, and in accordance with applicable privacy and data protection laws. The purpose of this Privacy Policy is to inform you what information we may collect from you, how we use and share such information, and your rights in respect of it.

Please read this Privacy Policy carefully to understand our practices in respect of information you share with us and how we will treat it when you use our web sites, visit our stores, contact customer service, and otherwise interact with us.

Information We May Collect From You

There may be times when you visit our web site or one of our stores or otherwise communicate with us when we ask you to provide certain information about yourself, for example when you:

  • register on this web site;
  • purchase a product;
  • subscribe to a service;
  • register to receive marketing emails or catalogues;
  • share your photos and other content with us; or
  • participate in contests, sweepstakes or promotions.

The type of information we ask for includes your name, shipping/billing address, telephone number, email address, credit card information, birth date, gender, occupation, personal interests, your image when visiting areas of our stores which are monitored by CCTV, and other information. We also maintain a record of your product purchases, and any information you provide to us when you contact our customer support team. For information about our use of CCTV in our stores, please see our CCTV Policy provided in each store.

On our gift registry page, we also ask for the first and last name of a co–registrant if you choose to provide it.

We also collect information about the way in which you access, navigate and use our web site to help personalise the shopping experience and analyse trends so we can continue to improve our customer experience, including your IP address and other device identifiers. We collect this information about all visitors to our web site, whether or not you register with us.

How We Use Information We Collect About You

Any personal information that we hold about you will be kept secure and will be processed, used and/or disclosed by us to help administer our business and improve our services to you. Use may include:

To perform the contract between us, to provide you with the products or services you requested or for reasons which we consider in our legitimate interests:

  • processing, confirming, and tracking any purchase you make from us;
  • communicating with you about your purchases;
  • processing any subscription or registration you make to one of our services (e.g.; creating an account on our web site, subscribing for catalogue mailing and using our in-store consultation services);
  • maintaining your "Gift List" through your registry;
  • providing and maintaining our Design Lab services;
  • providing and maintaining functionality on our website, e.g.: live chat or customer ratings/review;
  • sharing and using your photos and other content that you share with us for that purpose;
  • handling your customer services requests;
  • analysing customer service and satisfaction surveys;
  • analysing use of our web site, preferences, trends, and statistics;
  • updating and correcting the information we hold about you; and
  • helping us diagnose technical and service problems and administer our stores, websites and apps.

Based on your voluntary consent:

  • serving you with personalised advertising on our web site and on other web sites;
  • sending personalised marketing communications informing you of our new products, services, and offers; and
  • providing you with other information from and about us, Williams–Sonoma, Inc. and Williams–Sonoma, Inc. Brands.

Please see "Disclosure to third parties" and "Marketing communications" below for further details about how we use your information.

Disclosure to Third Parties

To help us deliver an effective service, we work with a number of third party service providers. Your personal information may be disclosed to these third parties from time to time to help us administer our operations. We call these third parties our "Service Providers".

The following categories of Service Providers may come into contact with your personal information:

  • payment processors;
  • shipping and courier firms;
  • companies that manage our IT systems;
  • analytics companies who help us understand how our web site is used;
  • advertising and analytics companies who collect browsing information and profiling information and who can provide advertisements that are tailored to your interests; and
  • CCTV system operator.

Our Service Providers will be given limited access to your personal information as is reasonably necessary to deliver the service they are engaged to provide. They are also contractually obligated to collect and use any personal information collected from you in our stores, web sites, apps or otherwise on our behalf in a manner that is consistent with this Privacy Policy. Any trusted business partner that processes your personal information on our behalf will also commit to implement reasonable security measures.

In addition to the foregoing, please note that the third parties mentioned above will in many cases have their own statement regarding the collection and use of your personal information. We strongly advise you to carefully review these statements.

We may also share your information with other Williams–Sonoma, Inc. Brands as well as partners who we have a close relationship with, so they can tell you about products and services that may be of interest to you. These trusted partners are known as our "Select Partners". We only share your details with Select Partners where you have consented to hear about third party promotions. You can opt out of these promotions at any time. Further information about your choices in respect of promotions from Williams–Sonoma, Inc. Brands and our Select Partners can be found at "Marketing Communications" below.

If you set your registry preferences to allow public access, your name, your co–registrant’s name, and your event name and date will be publicly viewable by people who search for your registry using your name or your co–registrant’s name. You can change your settings at any time by signing into your account.

We may also disclose your personal information if requested by any governmental or regulatory body investigating suspected illegal activities, including law enforcement, or when we otherwise believe the law or legal process requires it.

We will take steps to ensure that third parties will respect your privacy and comply with their own responsibilities under applicable privacy and data protection laws.

Transfers Outside of the UK

Some of the third parties that we may share your information with may be located outside of the UK. Some of the third parties that we may share your information with may be located outside of the UK. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your personal information. For example, some of the Williams–Sonoma, Inc. Brands are located in the USA. We will only transfer your information outside of the UK when we have ensured that your privacy will be adequately safeguarded through all the necessary and appropriate legal, organizational and technical measures to protect your personal information. Furthermore, as regards the transfer of personal information to countries outside the UK, we have entered so–called “Standard Contractual Clauses” approved by the ICO for international transfer of personal information to controllers or processors established in third countries as the case may be.

Marketing Communications

When you provide your details to us we will ask you to confirm whether you would like to receive marketing communications from us, the other Williams–Sonoma, Inc. Brands, and/or our Select Partners. You can do this via the "sign up for emails" form on the homepage, in–store and when you register for an online account. If you sign up to marketing communications you will receive information from us and/or third parties about products, promotions or special offers that may be of interest to you. These may be sent by email, SMS and post.

You can change your marketing communications preferences at any time by updating your preferences in "Your account" section of the web site, or by contacting us by calling 0808 234 0445. You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to five business days from receipt of your opt–out for electronic marketing and up to 8 weeks from receipt of your opt–out for non–electronic marketing to process.


A "cookie" is a small data file that is placed on the hard drive of your computer when you visit a web site. We, our Service Providers and other third parties may use cookies to keep track of how you use our website and services to help us provide a personalised service.

How we deploy “cookies”

We deploy cookies to help us to identify how users navigate to and around our web sites, to track your use of the web sites (for example, to enable us to process your orders) and to enable some of the features within the site that may be beneficial to you (for example, language preferences or advertising settings). We also use cookies to analyse audience size and user experience. We may also use technologies, such as our own cookies, to provide you with personalised online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click this button: These are known as “First Party” cookies.

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site. This helps us improve our online profile and tailor advertising to you.

Our use of First Party and Third Party cookies helps us deliver an effective online service to you.

Cookies deployed by our Service Providers and other third parties

Certain of our Service Providers may use cookies and other tracking technologies in order to provide the services we have engaged them to provide. We ensure that they only share the information they collect with us and other Service Providers.

These companies may use cookies and other tracking technologies during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of interest to you.

For more information about the cookies we deploy see the table below. You can also learn more about cookies from

By using this website you consent to us deploying cookies as described above. If you do not wish to accept cookies from our site, or would like to stop cookies being stored on your computer in the future you can change the settings in your web browser to decline and / or delete cookies. See the "Help" section your browser menu for guidance on how to do this. Note that changing cookie settings may affect certain features within this website.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us, including Secure Sockets Layer (SSL) technology on our web site. SSL encrypts your credit card number, name and address so only we are able to decode your information. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our web site is at your own risk. You should only access our web site within a secure environment.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Retention Periods

We store information about you for only as long as we believe it may be required for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). Where your information is no longer required, we will ensure it is destroyed in a secure manner.

Your information that we need to manage you as our customer will be kept for as long as you are our customer. When you wish to terminate your account, your data will be erased accordingly, unless otherwise required by applicable law. We may indeed have to retain some transactional information for evidentiary purposes according to applicable law.

We will keep consumers information that we use for purposes of sourcing potential new customers until the end of the business relationship.

We refrain from keeping data collected through cookies and other trackers for more than 26 months from your last visit to our website.

Some other data are only kept for the time necessary to provide you with the relevant features on our web site.

Protecting Children

Our web site does not address anyone under the age of 16 (“Children”). We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that any of your Children has provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.

Links to Third Party Web Sites

Our web site may contain links to web sites, "apps" and social media (such as Facebook and Twitter) operated and maintained by third parties, over which we have no control.

Links are provided for convenience only and are not endorsed or recommended by us. They should be used at your own risk.

You should always read the terms and conditions of use and the privacy policy of a linked web site before using any of its features or disclosing any information.

Online Advertising

We may advertise the Williams–Sonoma, Inc. Brands on third party web sites. These web sites are not endorsed, recommended or controlled by us.

These third parties may use cookies during your visits to their web sites in order to provide personalised advertisements about goods and services that are likely to be of interest to you. To learn more about this behavioural advertising practice or to opt–out of this type of advertising, you can visit our Cookie Policy above.

Your Rights Regarding Personal Information

With respect to your personal information, you have the right to:

  • request access to and be provided with information on the processing of your personal information;
  • request corrections of your personal information if such personal information proves inaccurate or incomplete;
  • request your personal information to be deleted (i) if it is no longer necessary for the purposes described in this Privacy Policy, (ii) should you decide to withdraw your consent where you gave it, (iii) should you object to its processing for direct marketing purposes, (iv) should you identify that it would have been unlawfully processed, (v) should we be under a legal obligation to erase it to comply with EU law or the law of a EU country and always provided we are not under a legal obligation to keep it;
  • restrict the processing of your personal information (i) if you contest its accuracy; (ii) if the processing is unlawful and you oppose the erasure; (iii) if it is no longer needed for the purposes set out in this Privacy Policy, but you require it for the establishment, exercise or defence of a legal claim, (iv) if you object to profiling;
  • object to the processing of your personal information for direct marketing purposes or to any processing which we based on our legitimate interest (e.g. profiling);
  • receive personal information which you provided to us in a structured, commonly used and machine–readable format and to transmit it to another provider provided it is processed based on your consent or our contract;
  • lodge a complaint with your relevant data protection authority.

If you wish to exercise any of your above rights, please call us at 0808 234 0445.

Please see our Cookie Policy and the Marketing Communications section above for more information about how to set preferences and opt out of cookies and marketing.

Changes to This Privacy and Data Protection Policy

We reserve the right to update our Privacy Policy at any time. Please ensure that you check this website regularly to review the current Privacy Policy against any preferences you may have indicated. Your continued use of our web site or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Governing Law

This Privacy Policy shall be governed and construed in accordance with English law and the courts of England and Wales shall have exclusive jurisdiction to settle any disputes which may arise out of or in connection with this Privacy Policy.

Your Feedback

To help us improve our Privacy Policy and practice, please give us your feedback. You can call us at 0808 234 0445. If you wish to make a complaint about a breach of the privacy principles set out in the Act or other applicable law, you can call us at 0808 234 0445. We will promptly investigate your complaint and contact you in writing to notify you of the steps we will take to attempt to resolve your complaint.

Updated: April, 2024